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SI Emblem and Branding

Resources

SI Brand Guidelines and How To Guide

This body of work introduces our Emblem and outlines the rules on how it should be applied by internal teams and external users. It also advises on how communication or marketing items can be recreated consistently using the Emblem and supporting brand elements.
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The SI Artwork Suite 2025

The cornerstone of our distinct identity is our Emblem. We want everyone who engages with Soroptimist International to recognise our brand, know who we are, and connect with our values and styles.
Correct and consistent use of our branding and the Emblem in particular, ensures that our brand is consistently represented visually and remains recognisable around the world.

Our Statement, Tagline, and background patterns also shape and strengthen our brand, see below for more information.

If you have any queries, please contact us.

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Our Emblem is available in four different versions, all in blue and white, as featured here.
Full Emblem – this includes our Statement and Tagline wording.
Emblem – this version is to be used is most cases.
Small Emblem – To protect the legibility of the Emblem.
The White Emblem – For when a background is very black or very dark, this may be used.
Please refer to our SI Brand Guidelines and How To Guide for how you can use the various versions.
Our Statement is available in three colour variations.
Our Tagline is represented by the “E” tagline, which features the words ‘Educate, Empower and Enable.’ Two colour options are available for use, as displayed here. The “E” will always be positioned to the right of the Emblem or directly underneath it. This tagline MUST be used with the Emblem and this must be the Full Emblem, Emblem or White Emblem versions, not the Small Emblem.
A key component to building Soroptimist International’s distinctive branding is the use of yellow pattern backgrounds. These can be used for printed and digital items.

The six patterns are shown below, with three layout examples for inspiration.

Which File
Type Do I Use?

It is important to understand which file format to use to ensure you achieve the best results. See Choosing the Correct Artwork below for more information.
When you download the Artwork Suite, you will see the files are organised as shown, right >
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Choosing the correct artwork

JPEG

USE FOR

  • Digital and web use
  • In-house printing

JPEGs are often used for web images because they can be compressed to much smaller file sizes than other types of image files. JPEGs are also often used for email attachments because they are small enough to send quickly.

They can be used for printing; however, you must check if they are of high enough resolution for the size required.

Because of their different compression processes, JPEGs contain less data than PNGs and, therefore, are usually smaller in size.

EPS

USE FOR

  • High quality printing
  • Large format output (signage
    / posters)
  • Factory production (merchanise / clothing /
    exhibition graphics)

EPS format is considered the best choice of graphics format for high resolution printing of illustrations – as it provides lossless quality at any size, as opposed to an enlarged JPEG file which shall pixellate, see example, top left.

PNG

USE FOR

  • Digital and web use

Because of their different compression processes, JPEGs contain less data than PNGs — and therefore, are usually smaller in size.

Unlike JPEGs, PNGs support transparent backgrounds, making them preferable for graphic design.

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SI Branding Examples

Get creative!
Our SI brand enables our Soroptimists to get creative when producing literature, promotional material and merchandise. Here are some examples to get inspired!
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Powerpoint Templates

Soroptimists can easily download this useful PowerPoint template to create presentations that are both professional and on-brand.
This template ensures consistency in colors, fonts, and style. Simply click the download link, open the file in PowerPoint, and customise it with your content. Using this template will save time and help maintain a polished, cohesive look for all Soroptimist presentations.
Download PPT Template
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